IKEA (2017)

This project consists of photographs taken in numerous IKEA showrooms. The images explore my interest in the domestic environment as a form of representation. IKEA uses each showroom and the 'lifeless' objects placed within them, to construct a set of fake identities.  

The series of photographs also address how age and circumstances have the potential to define the way in which we occupy our space. In particular, the series highlights the younger generation’s connections with their living space. It can be argued that IKEA is somewhat representative of a transient cross section of society, frequenting temporary lodgings with minimal investment in the notion of ‘home’.